“If you can’t measure it, you can’t manage it.” – Peter F. Drucker
Jim has developed a proprietary process for evaluating the performance of a small business and targeting the easiest focal points to increase revenue and profit. This method is focused around the Customer Experience (CX), or every part of a business that has an impact on how the customer interacts with it. This is mainly focused in:
- Marketing
- Sales
- Implementation
- Support
Within these four areas the current tools, data, and delivered experience are assessed and performance metrics are established. These metrics are tied in with the overall financial reports to measure the value being delivered on an ongoing basis. Key aspects of the customer experience are identified and tests are run to establish the best way to reach the performance goals.
A few example metrics that are critical include:
- Cost of Client Acquisition
- Client Total Lifetime Value
- Net Promoter Score
- Ticket Volume
Contact Jim Bartek today to discuss how your business can measure and improve its performance.
