“Building a visionary company requires one percent vision and 99 percent alignment” —Jim Collins and Jerry Porras, Built to Last
Jim has spent 7 years as a director of Marketing and Sales for a small business he founded. He also currently advises clients on many traditional and digital marketing strategies. He teaches many topics to business owners including:
- Social media automation, syndication, and metrics
- Regulatory issues regarding life sciences and social media
- Avoiding vanity metrics in web analytics and goal tracking
- CRM best practices and measuring the sales funnel
- Customer life-cycle marketing
In marketing, Jim assists companies by establishing a strategic direction and setting up the tactics and systems necessary to deliver the results. This requires an alignment between strategy and tactics in marketing, as well as aligning marketing with sales, implementation, and support. He acts either as a consultant to the head of marketing and CEO, or as the part time Chief Marketing Officer.
Contact Jim Bartek today to discuss marketing strategy and tactics.
