Blog Archives

Customer intelligence: Track website visitors and identify them

Sometimes it is hard for people to understand exactly how you can track website visitors and eventually associate their actions with a known person.  KissMetrics does a great job of showing how all the magic works in an infographic I

Posted in Metrics

Pirate Metrics for SaaS companies

I’m a huge fan of measuring businesses from the beginning and setting key metrics to keep you on track.  One model by Dave McClure of 500 Startups fame is called Pirate Metrics.  This is a no frills metrics system designed

Posted in Metrics